Dapper Dan was founded in Sheffield, England in 2011; born of frustration with the less than adequate products available to gentlemen to fulfill their styling needs.

The products were developed over a ten year period by professionals in the trade, determined to create a unique and compact styling range.

In 2012, Dapper Dan Matt Paste was launched and quickly became the most versatile matte styler ever experienced.

In 2014 a Deluxe Pomade and a Matt Clay were added to the range, and since then more top quality products – from oil-based water-soluble Heavy Hold Pomade to 100% vegan friendly Vegetable Soap and more!